Digital Growth Projects with Branding and Content Systems
Poulomi Basu
SVALINN RISK SOLUTIONS
A specialized B2B insurance firm in Singapore and Malaysia.
Project: Full-Funnel Digital Transformation
Challenge
A highly respected B2B firm built entirely on word-of-mouth, with minimum digital presence, brand story, or lead generation process.
System Implemented
- Brand Strategy: Developed a clear brand story and identity to position the company as a trusted industry leader.
- Content Strategy & AI Systems: Leveraged AI-powered tools to quickly create and repurpose engaging content for maximum visibility and reach across platforms.
- HubSpot CRM & Sales Funnel: Implemented and integrated HubSpot to manage leads from first touch to final sale.
- SEO & Web Presence: Crafted a modern website that attracts visitors and drives high-quality leads through strategic optimization.
Key Results
- 1,287.5% increase in deals
- 80% growth in organic search traffic
- 75% increase in direct website traffic
- Significantly improved lead qualification and conversion with an optimized marketing funnel
- Transitioned from referral-based to balanced lead generation
"Working with IGNITE (Poulomi), we were able to distill the key reasons behind our business’s success and articulate it into a creative strategy, to differentiate our company from the competition and industry. We had fresh insights into our business which gave us a fresh perspective into how we wanted our customers to perceive us and a business plan to reinforce this image.
She has also done a fantastic job designing our website (svalinn.sg), creating videos and most importantly, creating content for our blog. She is very knowledgeable and experienced in marketing and creating content that addresses the pain points of visitors / viewers of our website and videos.
She created our website from scratch and integrated product leads from our website into HubSpot. I didn’t even think about any CRM tool. She is far sighted; she knows which stage leads to which stage.
I learned a lot from her and strongly believe she will be a valuable asset to any team or organization."
MY PERSONAL BRAND & COMMUNITY
My own LinkedIn presence PLUS of an online community for founders focused on brand and AI content systems.
Project: Social Visibility & Follower Growth
Challenge
To build a personal brand as an expert in brand and content systems, demonstrating the effectiveness of the exact methodologies offered to clients.
System Implemented
The core BrandAI Content System was implemented for my own LinkedIn presence and private Skool community. This involves:
- Strategic Content Pillars: Focusing on Brand Strategy, Content Systems, and AI for Marketing.
- AI-Amplified Workflow: Using AI for idea generation and first drafts, then infusing personal expertise and insights.
- Community Engagement: Fostering a community of founders and creators who are actively learning and applying these systems.
Key Results
- Increased LinkedIn post impressions by over 9,600%.
- Boosted post engagements by nearly 1,700%.
- Grew my follower base by over 120 founders in 3 months
"I’ve been truly impressed by the Brand AI Content System that Poulomi has created. As a social media strategist, I see firsthand how many clients struggle without a strong, comprehensive brand playbook — it’s one of the biggest gaps holding businesses back.
What I love about the Brand AI system is how it takes the often overwhelming process of branding and marketing and makes it accessible, practical, and incredibly effective. It doesn’t just give you clarity on your brand; it builds a content system that’s personalized to your unique voice and goals, while also being optimized for consistent growth and algorithm success. It’s a game-changer for any business that wants to show up with confidence and consistency online."
DIGITAL CONTENT HUB
An affiliate marketing website with content focused on digital tools and software.
Project: Content Monetization
Challenge
To create a new affiliate blog for myself purely for monetization and rapidly build an audience and revenue stream from zero, relying on a highly efficient content system.
System Implemented
An AI-powered content system focused on creating and repurposing content combined with rigorous website optimization and SEO.
Key Results
- 11.5 million impressions and 254,000 clicks in 12 months.
- Annual affiliate income of €25,000.
DISCOVERY CAMPS (now merged with Lorna Whiston Camps)
A leading provider of children's educational and holiday camps.
Project: Brand Positioning & Content Management
Challenge
A leading education provider needed to strengthen its brand, drive significant user growth, and implement a sustainable marketing strategy.
System Implemented
- Brand Strategy & Development: Realigned brand positioning and developed a new marketing and communication strategy.
- SEO & Content System: Created and optimized all camp descriptions and webpage content to improve search visibility and user engagement.
Key Results
- Website users by 68% in a single month.
- Grew pageviews by over 161% and average session duration by 82% in the same period.
"Working with Poulomi has been an amazing experience. She is very efficient and helpful for a small start-up businesses. She has helped me to build a strong brand positioning and messaging for my company and develop the marketing strategy and communication. I have learnt a lot from her in the past few months. I can ask her about anything relating to digital marketing and branding. I would recommend her to anyone who needs assistance in building a business and in content management".
European Institute of Public Administration (EIPA)
A leading center of European learning and development for the public sector.
Project: Website Content Plan
Challenge
Modernize the online presence of a prestigious institution to match its real-world authority. Ensure their valuable insights reached a broader, more engaged audience of policymakers and public sector professionals.
System Implemented
Developed a full website content plan that included rewriting all course descriptions with a focus on clear benefits, and implementing SEO best practices across the site to improve search rankings and user engagement.
Key Results
Optimized website with a clear, compelling narrative for all courses and programs, strengthening EIPA's position as a leader in its field.
"Before working with Poulomi, our website was full of expert knowledge, but it wasn't connecting with our audience in a modern way. Poulomi's great skill is her ability to step into our audience's shoes and translate dense, academic language into compelling, benefit-driven content. She didn't just rewrite our copy; she helped us redefine how we communicate our value online. The process was strategic and collaborative, and the result is a website that truly reflects the prestige of our institution."
BOSE CORPORATION
A world-renowned leader in premium audio technology.
Project: MarTech Migration & Strategy
Challenge
Migrate the entire global email marketing system from an older platform to a new, more powerful one (Salesforce). This wasn't just a technical task; it required strategic guidance to ensure the new system met complex business goals without disrupting global marketing and business results.
System Implemented
Managed a complex project with many teams to ensure a smooth transition. Ensured that the new system was set up to work better for their marketing goals, based on a deep understanding of their customers.
Key Results
Implemented the platform migration on time, ensuring a smooth transition with no disruption to global email marketing operations.
"I highly recommend Poulomi as an invaluable team member. Her strategic thinking, meticulous attention to detail, and marketing expertise significantly contributed to the success of our email projects. Specifically, her efforts played a pivotal role in making our SalesForce transition feasible; we simply couldn't have achieved it without her dedication and skill. Moreover, working with her is a pleasure – she's not only a consummate professional but also a great person, making collaboration enjoyable and effective. I hope our paths cross again in the future."
INSPIRE TO THRIVE
An established business blog focused on social media and content marketing
Project: SEO & Content Optimization
Challenge
An established blog needed to accelerate its organic growth and solidify its brand authority in a competitive niche.
System Implemented
Optimized the website for branding, SEO, and content strategy, focusing on improving existing assets and targeting new keyword opportunities.
Key Results
- Increased web traffic by 34% within a month.
- More than doubled the traffic over one year ( a 114% increase from 6,737 to 14,475).
"I had the pleasure of working with Poulomi Basu for my SEO needs, and I must admit that she is an exceptional professional in the field. Not only did she help me increase my web traffic by a staggering 34% in just a few weeks, but she also managed to do so with ease, despite my previous frustrations with SEO complexities.
I was particularly impressed by Poulomi's ability to simplify complex SEO concepts that most others would usually share in great detail. Her explanations were clear, concise, and easy to understand, which helped me gain a better understanding of the intricacies involved in optimizing my website for search engines."
I was particularly impressed by Poulomi's ability to simplify complex SEO concepts that most others would usually share in great detail. Her explanations were clear, concise, and easy to understand, which helped me gain a better understanding of the intricacies involved in optimizing my website for search engines."